branding + collateral

a well designed life

A Well Designed Life by Tracy DelGrippo Interiors is an interior design company based in Pittsburgh, PA. Their core value is to bring real design to real life and incorporate simplicity and authenticity into every space of the home. The goal for this brand was to create a clean and contemporary design that was representative of the living style Tracy and Sondra provide as a boutique design firm. They prioritize function, if it doesn’t work for your day to day life it isn’t good  design. In the same way, the cabana stripe and tropical foliage used throughout the brand illustrates the dynamic qualities the design duo is capable of. We wanted to provide a flexible logo with several alternatives to showcase that AWDL creates spaces that serve their client best. 



Logo Design

Branding Identity



projects & brands