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Our branding design blog and collection of tips, tricks, advice, and resources to help your hardworking hive thrive!

Branding Design Blog
Waggle – Small Business Resources
Waggle – Small Business Resources

  Did you know bees 'waggle' to communicate to their fellow workers they've found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s adorable, it’s also the inspiration behind Waggle, Honey’s small business resource library.    Waggle is intended to communicate with clarity to hives like yours (non-profits and new-bee entrepreneurs) about exactly how we’ve strategized with brands for 7 years. You’ll have access to quality, nectar...

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What Must an Entrepreneur Assume When Starting a Business?
What Must an Entrepreneur Assume When Starting a Business?

  As an entrepreneur, you’re going to hit a lot of road blocks, honey. You’ll probably doubt yourself at some point, fail to meet certain objectives, and struggle more than you expected or care to admit. It’s no wonder only 4% of startups survive beyond ten years, or that half of startups fail the first five years.    Some of these challenges may be beyond your control, but you can avoid being part of these statistics with some knowledge ahead of time.  You must assume that...

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Is it Brand Expansion or Brand Dilution?
Is it Brand Expansion or Brand Dilution?

  Not every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a company. And we all know what that means – more cash money, honey! But there are also times when they try to make an expansion, and it doesn't go completely according to plan. This is when this growth can make the move into the unwanted territory of brand dilution.  For example, remember when Tropicana repackaged their...

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What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn 
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn 

  Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a meaningful way by making the everyday things around you beautiful and visually intriguing.  If you have a passion for all things art and design, you may have wondered, “what is a creative director, exactly? And how does one achieve this title?”  We sat down with our very own Queen Bee & leader of the...

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Purpose vs. Mission Statements
Purpose vs. Mission Statements

  If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey.  While they both clarify your organization's intentions and guide everyone involved on what they can expect when interacting with your brand, they actually have critical differences in meaning and function.    It's always best for a new business or non-profit to have each of these outlined as soon as possible. So, ...

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Why Sometimes You “Just Need a Logo”
Why Sometimes You “Just Need a Logo”

  Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo!    But a brand logo isn’t just your own personal piece of eye candy. It serves a greater purpose, helping you stand out, get noticed, capture the essence of your brand and of course making  sure your business isn’t, well, boring! (That is, with the right logo design!) So, if you’re looking to elevate your business and your brand, a new...

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How To Write Good Alt Text
How To Write Good Alt Text

  Did you know that there are 36 million blind users online? This is one of the many reasons why Alternative text (alt text) is a critical component of your website optimization strategy. Alternative text is, in its basic form, any text that describes the appearance and functionality of visuals like photos, graphics or graphs. In practice, it is SO much more than just a tool to describe visual elements on the web. Website optimization and accessibility, SEO and general user experience are...

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Put Marketing Dollars to Good Use with a Small Business Brand Audit
Put Marketing Dollars to Good Use with a Small Business Brand Audit

    Between running a business, nurturing customer relationships, and managing employees, we know you have a lot of balls in the air!   When you’re as busy as a bee, the first one to drop is usually the marketing ball. You’ve forgotten about that ad in a local magazine that’s been running for a year, your social media marketing retainer is on autopay and you’re paying an email provider to send out monthly newsletter emails to an audience you’re not even sure exist. Marketing is...

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5 Effective Ways for Nonprofits to Get More Donors Online
5 Effective Ways for Nonprofits to Get More Donors Online

  Honey, we get it, fundraising is worthwhile work and a deeply satisfying endeavor, but it’s not the easiest job in the world. In some ways, trying to find donors for your non-profit organization can be like playing a game of hide and seek. You know they are there, but you just can’t seem to find them (or know where to look).    With more than 1.5 million non-profits in the U.S., the struggle to stand out is uncomfortably real. And beyond the sheer number of non-profits who are...

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