Welcome to The Drip

Our branding design blog and collection of tips, tricks, advice, and resources to help your hardworking hive thrive!

Branding Design Blog
How to Successfully Set and Meet Your Fundraising Goals
How to Successfully Set and Meet Your Fundraising Goals

We hear you loud and clear - fundraising ain’t easy! When you depend on others' generosity to support your cause, meeting your goals and creating a sustainable solution can be quite complex. However, if you start by evaluating and validating the fundraising goals set for your organization, you’ll  have a much higher chance of succeeding and growing.  Here at Honey, we’ve been lucky enough to work with a range of causes to reach their fundraising goals. After collaborating on many non-profit...

read more
6 Lessons I’ve Learned in Business
6 Lessons I’ve Learned in Business

There’s a lot I wish I could tell Honey six years ago. Like a lot. I’d write her a letter to tell her it’ll be ok, you can cry if you want to when your inbox is full and your bank account is empty. That I’ll be here through the ups and the downs to support her along the way, no matter what. But most importantly, I’d tell myself 6 lessons I’ve learned in business. I’d bold them, bullet ‘em, tape a sticky note to my forehead. In the interest of being supportive to my clients, friends, and...

read more
4 Tips on Great Web Design That Attracts Customers and Boosts Sales
4 Tips on Great Web Design That Attracts Customers and Boosts Sales

If you don’t have a digital presence, does your business even exist? Nowadays, having an online presence is a must-have for any business. It acts as your calling card on the Internet, giving your audience the information they need to know about your brand identity as well as your products and services.  A website will give you a platform to execute digital marketing efforts that will increase your brand awareness as well as engage with your audience. However, putting up a website isn’t as easy...

read more
5 Ways to Spice Up Your Holiday Branding Strategy
5 Ways to Spice Up Your Holiday Branding Strategy

  Cue the Mariah Carey Spotify station!  Christmas and the holiday season is coming! Each time the end of the year approaches, business owners face that age-old challenge of how to make this year’s holiday marketing better than the last. Why? Because the holiday’s are a tremendous opportunity to not only skyrocket your sales, but to increase your brand’s awareness.  See, people pay close attention this time of year for everything holiday related like promos, visuals and texts. That’s what...

read more
3 Reasons to Make Use of Branded Social Media Graphics
3 Reasons to Make Use of Branded Social Media Graphics

Branding your social media graphics matters big time for your business. There’s a common saying that “a picture is worth 1,000 words”. A picture is also worth a lot more likes and shares on social media with the right strategy!  Social media content is heavily centered around visually appealing graphics. Therefore, there are many advantages in which branding your graphics can benefit your business. Consider using custom branded social media graphics if: 1. You Want a Consistent Social Media...

read more
Custom Fonts: The Ultimate Business Flex
Custom Fonts: The Ultimate Business Flex

“Custom” is such a magical word. Why? Because it’s synonymous with special, unique, and different – and who doesn’t want to be all those things?!    As humans, we naturally crave individuality and exclusivity. Having the freedom to “customize” our life allows for self-expression – from the clothes we choose to wear to the furnishings we fill our home with. Surrounding ourselves with belongings which are unique and representational is a great way for us to communicate who we are and what...

read more
Defining and Discovering Your Target Audience
Defining and Discovering Your Target Audience

If you want your non-profit or small business to be successful, you probably want to cultivate as many new customers as you can, right? Seems obvious so it’s no wonder so many organizations believe it to be true! They try to get the buzz out about their brand with as many different people as possible thinking that the wider the reach, the more potential customers they’ll get.  But what if we told you that if you don’t hone in on a specific target market, you might as well shout your message...

read more
The Importance of Brand Perception
The Importance of Brand Perception

We love a good survey here at Honey, so we dug into the latest conducted by Stackla and they bring forth the facts that 86% of consumers say authenticity is important when deciding what brands to support and 60% say content from friends and family influence their purchase decisions. Interesting stuff, right? While this is just one example of many similar surveys conducted to analyze what influences consumers, it’s safe to say that the most important factor to a brand’s success is not the views...

read more
How to Ensure Brand Compliance
How to Ensure Brand Compliance

Your first day of school, preparing for a job interview, going on a first date, meeting a potential spouses’ parents – these are just some of the many scenarios in life where you want to make sure you present the best version of you. Why? Because you want to be perceived by others the way you hopefully perceive yourself – which is nothing short of amazing! Protecting your brand – not only how it looks but also how it’s perceived – should be held to the same standard. Your brand is everything...

read more
Best Practices on Writing Your Business Brand Guidelines
Best Practices on Writing Your Business Brand Guidelines

  Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you could gather more supporters and donors for your cause than any fundraiser event could generate! However, for your team, volunteers, and designers to represent your organization properly to the public, you must provide them with comprehensive brand guidelines.   A brand guide details your organization’s visual...

read more

Let's work together!

Give us a buzz!