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Our branding design blog and collection of tips, tricks, advice, and resources to help your hardworking hive thrive!

Branding Design Blog
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn 
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn 

  Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a meaningful way by making the everyday things around you beautiful and visually intriguing.  If you have a passion for all things art and design, you may have wondered, “what is a creative director, exactly? And how does one achieve this title?”  We sat down with our very own Queen Bee & leader of the...

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Purpose vs. Mission Statements
Purpose vs. Mission Statements

  If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey.  While they both clarify your organization's intentions and guide everyone involved on what they can expect when interacting with your brand, they actually have critical differences in meaning and function.    It's always best for a new business or non-profit to have each of these outlined as soon as possible. So, ...

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Why Sometimes You “Just Need a Logo”
Why Sometimes You “Just Need a Logo”

  Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo!    But a brand logo isn’t just your own personal piece of eye candy. It serves a greater purpose, helping you stand out, get noticed, capture the essence of your brand and of course making  sure your business isn’t, well, boring! (That is, with the right logo design!) So, if you’re looking to elevate your business and your brand, a new...

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How To Write Good Alt Text
How To Write Good Alt Text

  Did you know that there are 36 million blind users online? This is one of the many reasons why Alternative text (alt text) is a critical component of your website optimization strategy. Alternative text is, in its basic form, any text that describes the appearance and functionality of visuals like photos, graphics or graphs. In practice, it is SO much more than just a tool to describe visual elements on the web. Website optimization and accessibility, SEO and general user experience are...

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Put Marketing Dollars to Good Use with a Small Business Brand Audit
Put Marketing Dollars to Good Use with a Small Business Brand Audit

    Between running a business, nurturing customer relationships, and managing employees, we know you have a lot of balls in the air!   When you’re as busy as a bee, the first one to drop is usually the marketing ball. You’ve forgotten about that ad in a local magazine that’s been running for a year, your social media marketing retainer is on autopay and you’re paying an email provider to send out monthly newsletter emails to an audience you’re not even sure exist. Marketing is...

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5 Effective Ways for Nonprofits to Get More Donors Online
5 Effective Ways for Nonprofits to Get More Donors Online

  Honey, we get it, fundraising is worthwhile work and a deeply satisfying endeavor, but it’s not the easiest job in the world. In some ways, trying to find donors for your non-profit organization can be like playing a game of hide and seek. You know they are there, but you just can’t seem to find them (or know where to look).    With more than 1.5 million non-profits in the U.S., the struggle to stand out is uncomfortably real. And beyond the sheer number of non-profits who are...

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Everything You Need to Know About Content Pillars
Everything You Need to Know About Content Pillars

  Creating quality content ain’t easy!   Any seasoned marketer who’s been in the game long enough will tell you that developing a well-thought-out content marketing strategy is hard work. Successful content requires a strong sense of purpose. Between content ideation, creation, and execution, you’re likely to be a very busy bee – especially if you’re a one-man team working for a small business or non-profit. So, how can you concentrate your efforts, create consistency and structure...

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How to Successfully Set and Meet Your Fundraising Goals
How to Successfully Set and Meet Your Fundraising Goals

We hear you loud and clear - fundraising ain’t easy! When you depend on others' generosity to support your cause, meeting your goals and creating a sustainable solution can be quite complex. However, if you start by evaluating and validating the fundraising goals set for your organization, you’ll  have a much higher chance of succeeding and growing.  Here at Honey, we’ve been lucky enough to work with a range of causes to reach their fundraising goals. After collaborating on many non-profit...

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6 Lessons I’ve Learned in Business
6 Lessons I’ve Learned in Business

There’s a lot I wish I could tell Honey six years ago. Like a lot. I’d write her a letter to tell her it’ll be ok, you can cry if you want to when your inbox is full and your bank account is empty. That I’ll be here through the ups and the downs to support her along the way, no matter what. But most importantly, I’d tell myself 6 lessons I’ve learned in business. I’d bold them, bullet ‘em, tape a sticky note to my forehead. In the interest of being supportive to my clients, friends, and...

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