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Our branding design blog and collection of tips, tricks, advice, and resources to help your hardworking hive thrive!

Branding Design Blog
Best Practices on Writing Your Business Brand Guidelines
Best Practices on Writing Your Business Brand Guidelines

  Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you could gather more supporters and donors for your cause than any fundraiser event could generate! However, for your team, volunteers, and designers to represent your organization properly to the public, you must provide them with comprehensive brand guidelines.   A brand guide details your organization’s visual...

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Should You Involve the Board in Your Rebrand?
Should You Involve the Board in Your Rebrand?

  A rebranding process isn’t quick nor is it simple. In fact, it’s actually quite complicated. Rebranding requires deep thinking, investigation, time, energy and collaboration in order to create something that’s an honest reflection of your nonprofit or small business.    It’s exhausting work! But it’s also exciting and thrilling – even more so when you prepare to introduce your rebrand to your community. As you prepare to put your thoughts to paper and review these new ideas at your...

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5 Engaging Non-Profit Marketing Collaterals for Maximum Impact
5 Engaging Non-Profit Marketing Collaterals for Maximum Impact

Mission awareness, donation increases, volunteer recruitment – these are some of the many important things non-profit leaders are constantly working towards achieving for their organization. Marketing efforts can play a big role in helping to achieve these goals, but marketing can cost a pretty penny. In fact, when nonprofits need to make budget cuts to account for the various aspects of their strategies, those cuts regularly come out of the marketing budget, and it stings. Now we’d never want...

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5 Reasons Why You Should Rebrand
5 Reasons Why You Should Rebrand

As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a little sprucing up can go a long way!    Rebranding your business could involve something as simple as a shift in messaging to better communicate a more relevant brand promise, or a more glaringly obvious change like a new brand name or logo. No matter how you slice it, rebranding is extremely important and is part of the natural cycle of...

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How to Train Staff to Use Your Brand Guidelines
How to Train Staff to Use Your Brand Guidelines

  Increased customer loyalty, improved image, and relatable identity are just some of the many things that successful branding can yield for your business, but it takes more than great branding to grow your company. It takes a village and your village has to be able to strategically and confidently represent your brand. So, raise your hand if your hive is guilty of any of these branding faux pas...   Your PowerPoint presentations use random colors and fonts.  Your logos are often...

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4 Important Questions to Ask a Graphic Designer Before Hiring Them
4 Important Questions to Ask a Graphic Designer Before Hiring Them

  Growing your hive is a big deal! So when you're building a team for your business or creating campaigns and strategies, it's important that your worker bees share the same values and are on the same page regarding your company's trajectory. Remember, good bee’s make honey, and others just sting. Basically, you need people you can trust, vibe, and mesh well with.    One key team member for every successful marketing campaign is your graphic designer. Of course, you probably already...

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Your Guide to Crafting a Storybrand One-Liner
Your Guide to Crafting a Storybrand One-Liner

  You know when you’re in an interview or meeting with a new client and get the dreaded question, “Tell me about yourself”? Cue the sweaty palms, burning cheeks, and nervous laughter. Trying to boil down all your interests, experiences and work into just a few sentences is harder than it seems, right?    Why is telling people what you do easier said than done? It’s because it’s difficult to know what about yourself and your company people are most interested in. Therefore, it can be a...

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The Psychology of Color in Marketing and Branding
The Psychology of Color in Marketing and Branding

  If you’re anything like us, when you were in kindergarten you always had to have the biggest box of crayons or the largest selection of colored pencils. Was anyone else a big cerulean fan?    As humans, we love color, and the fascination doesn’t wane with time, either. Colors paint a story without having to say a single word and allow us to feel emotions and a deep level of understanding. These feelings are derived from our subconscious, which is pretty un-bee-lievable when you...

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3 Nonprofit Brochure Copywriting Hacks That Encourage Donations
3 Nonprofit Brochure Copywriting Hacks That Encourage Donations

  When you’re writing content for your nonprofit brochure, there’s no doubt that your work is worthy: Your words support services that raise money for cancer research, feed children, end factory farming and so many other missions that are making an impact. .    You care passionately about your mission, which means writing effective copy should be pretty easy, right? And of course, there’s no way your audience would choose not to take action once they understand your organization’s...

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4 Elements of Effective Brand Messaging
4 Elements of Effective Brand Messaging

  Unpopular opinion: There’s no one way of building a successful brand. Depending on your company's core values and services, you may need to put a spotlight on certain branding strategies to help share your brand's message to your consumers.   When you're creating (or brushing up) your brand's message, unique elements work together to create a compelling and individual brand strategy. When you identify this, you get to create a unified plan that will help improve your brand's position in...

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