Welcome to The Drip

Our branding design blog and collection of tips, tricks, advice, and resources to help your hardworking hive thrive!

Branding Design Blog
How to Increase Donations for Nonprofits Through Good Web Design
How to Increase Donations for Nonprofits Through Good Web Design

  As time goes on, websites continue to heighten the standard for good design. As a result, peoples’ expectations of your own website are raised just as high. This makes it essential for your organization to not only meet this new standard of excellence, but to truly “wow” your supporters with materials that are well-designed (really make em say ooooo and ahhh).   A website that is well-designed should make it easy for visitors to learn more about your cause, offer options on ways to...

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How to Measure Brand Perception
How to Measure Brand Perception

  Every brand wants to lead the way in delivering quality products and fantastic customer service right?. Of course! However, these days, it is no longer enough to simply have a stellar product if you want to please and retain your customers. To truly satisfy and meet their needs, brand competitive analysis and brand audit projects need to be done to measure a company’s brand perception.    Many businesses assume they know how their customers feel about them. After all, if you...

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How to Create a Strong Brand Identity for Your Small Business
How to Create a Strong Brand Identity for Your Small Business

    We get it – as a business owner, you have a lot on your plate, especially in the stages when your business is still in its infancy. For this reason, developing a solid brand strategy is oftentimes easily overlooked in favor of other pressing business concerns like who’s gonna take out the trash or where your next client will come from.But we’re gonna tell it to you straight, honey. If you keep overlooking your branding your business will suffer. Trust us when we say that it pays...

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Why Brand Audits are Crucial to Brand Identity
Why Brand Audits are Crucial to Brand Identity

    If you want your online campaigns to pack a powerful punch, you need to spotlight specific marketing elements to boost your strategy and reach your goals. One of the most critical aspects of your campaign are brand audits. Brand audits assist businesses in understanding how their business stacks up to both competitors and in learning how they are viewed in the eyes of the customer. This type of research is best conducted by an outside party, allowing you to use objective...

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The Impact of Branding on Your Market Share
The Impact of Branding on Your Market Share

  When you run an organization, there's no denying that several factors are considered to help your hive fulfill its mission. You’ve got to wear various hats to ensure that you're taking the right steps to reach your goals and in most cases, it boils down to how effective your marketing efforts are. Of course your marketing efforts greatly impact your sales and market share, but these aren't the only factors that impact your organization's performance in the business landscape; in fact,...

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What Happens During a Brand Audit
What Happens During a Brand Audit

    We hate to be a buzzkill but, the reality of today’s business world is that competition is cutthroat, but there is a way to ensure that your hive can  survive and stand out from competitors. You’ll need to differentiate yourself. And the best way to differentiate yourself from others is through your brand! But honey, how? Well, to determine the success of your brand in the market, you’ll want  to start by performing a brand audit. Don’t worry, we won’t leave you to figure it all...

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How to Make a Donation Page That’s Enticing
How to Make a Donation Page That’s Enticing

    Thanks to the World Wide Web, expanding your organization’s mission to a worldwide audience is now possible. Besides endless dog videos and shopping cart abandonment on Amazon, the seamless nature of online interactions can expose different causes to various communities. This allows patrons and supporters from across the globe to get to know your mission and intention to fund your operation—I mean it’s pretty cool this wasn’t even possible 30 years ago! However, just because...

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How to Get People to Feel Something With Your Branding
How to Get People to Feel Something With Your Branding

  Have you been tugging at your audience's heartstrings with your branding? If not, you’re gonna want to start. Whether your goal is to make your audience feel happy, sad, curious or nostalgic, it’s so important to have existing and potential customers associate your brand with a certain emotion. Simply put, consumers are much more likely to invest in and be loyal to a brand that they feel emotionally connected to. So, we give emotional branding a big honey stamp of approval. Brand...

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Story Types Your Organization Needs to Communicate to Succeed
Story Types Your Organization Needs to Communicate to Succeed

    Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed marketing uses well-crafted storytelling to help audiences relate and appreciate the brand more. Of course you’d rather listen to a story than feel like you’re being sold to!    Good storytelling is a great way to showcase what your brand is all about. And you certainly...

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3 Tips to Build a Strong Branding Foundation For Your Nonprofit
3 Tips to Build a Strong Branding Foundation For Your Nonprofit

    No nonprofit can reach its goals without successful branding. Your organization may not have the objective of gaining customers or becoming an industry leader, but your brand still matters—and it may be even more critical to organizations like yours! The Importance of Branding for Nonprofits Although nonprofit organizations like yours aren’t in it for the money, you can’t function without it.  Whether good or bad, money makes the world go round, and you need it to further your...

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