Welcome to The Drip

Our branding design blog and collection of tips, tricks, advice, and resources to help your hardworking hive thrive!

Branding Design Blog
What Happens During a Brand Audit
What Happens During a Brand Audit

    We hate to be a buzzkill but, the reality of today’s business world is that competition is cutthroat, but there is a way to ensure that your hive can  survive and stand out from competitors. You’ll need to differentiate yourself. And the best way to differentiate yourself from others is through your brand! But honey, how? Well, to determine the success of your brand in the market, you’ll want  to start by performing a brand audit. Don’t worry, we won’t leave you to figure it all...

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How to Make a Donation Page That’s Enticing
How to Make a Donation Page That’s Enticing

    Thanks to the World Wide Web, expanding your organization’s mission to a worldwide audience is now possible. Besides endless dog videos and shopping cart abandonment on Amazon, the seamless nature of online interactions can expose different causes to various communities. This allows patrons and supporters from across the globe to get to know your mission and intention to fund your operation—I mean it’s pretty cool this wasn’t even possible 30 years ago! However, just because...

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How to Get People to Feel Something With Your Branding
How to Get People to Feel Something With Your Branding

  Have you been tugging at your audience's heartstrings with your branding? If not, you’re gonna want to start. Whether your goal is to make your audience feel happy, sad, curious or nostalgic, it’s so important to have existing and potential customers associate your brand with a certain emotion. Simply put, consumers are much more likely to invest in and be loyal to a brand that they feel emotionally connected to. So, we give emotional branding a big honey stamp of approval. Brand...

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Story Types Your Organization Needs to Communicate to Succeed
Story Types Your Organization Needs to Communicate to Succeed

    Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed marketing uses well-crafted storytelling to help audiences relate and appreciate the brand more. Of course you’d rather listen to a story than feel like you’re being sold to!    Good storytelling is a great way to showcase what your brand is all about. And you certainly...

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3 Tips to Build a Strong Branding Foundation For Your Nonprofit
3 Tips to Build a Strong Branding Foundation For Your Nonprofit

    No nonprofit can reach its goals without successful branding. Your organization may not have the objective of gaining customers or becoming an industry leader, but your brand still matters—and it may be even more critical to organizations like yours! The Importance of Branding for Nonprofits Although nonprofit organizations like yours aren’t in it for the money, you can’t function without it.  Whether good or bad, money makes the world go round, and you need it to further your...

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How to Find the Right Charity to Give to
How to Find the Right Charity to Give to

    Backing a charity is one of the most effective ways to make a social impact, but when you have a set budget, time constraints, and a myriad of business and life events to juggle, it can be a challenge to decide which charity to champion and how to best contribute. That being said, we’ve been lucky enough to witness the generosity and care that individuals have offered our non-profit clients and we can confidently say that there is no donation or volunteer opportunity too small....

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Must-Have Business Mindset Honey Hacks
Must-Have Business Mindset Honey Hacks

    Mindset matters, and though we’re probably not the first to inform you that a positive mindset is essential to growing your hive successfully, we might be one of the few to acknowledge that it may not come naturally. Think about it, we have to fight off some pretty tricky feelings in order to find and embrace positivity. Fear, comparison, and limiting beliefs, are often the first line of defense, but we have to overcome those barriers to attain our goals. Here at HC, we see a lot...

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What Your Nonprofit is Missing
What Your Nonprofit is Missing

    Mindset. Yep. A proper mindset is exactly what your nonprofit needs. I’m sure that wasn’t what you wanted to hear or were scouring the edges of the internet for because it’s not an easy fix. The most important thing every nonprofit needs is to shift their mindset to thinking of themselves as a business instead of a nonprofit.Ok, I know what you’re thinking, ‘WHAT?! How dare you! My nonprofit is nothing like those for-profit, Mr. Krabs scoundrels out to pickpocket for the sake of...

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Is your Brand Color Blind Friendly?
Is your Brand Color Blind Friendly?

Honey, let's talk color palettes. Color is a major component of any brand's visual identity and any strategic color palette is grounded in emotion and color theory, right? But before you get back to designing your mood boards, have you evaluated the adaptability of those beloved colorblind friendly palettes? Have you considered if your brand color palette caters to all?According to the World Health Organization, 1.3 billion people live with some degree of color vision impairments or...

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Is your Brand Accessible?
Is your Brand Accessible?

It’s apparent that every business and organization seeks to be accessible. Of course, you want your product, your service, your vision to be seen by everyone! But when we sit down to really think, who do you really mean by everyone? Are we truly thinking about all people, all abilities, all backgrounds?A lot of people think of the physically disabled when they hear accessibility but ultimately it’s about ensuring everyone is having the same experience. “In architectural design, you often see...

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