by michelle | Jun 2, 2022 | Advice, Branding, Business, Marketing
Waggle - Small Business Resources Did you know bees ‘waggle’ to communicate to their fellow workers they’ve found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s adorable, it’s also the...
by andi@honeycreative.io | May 23, 2022 | Advice, Business, Marketing
What Must an Entrepreneur Assume When Starting a Business? As an entrepreneur, you’re going to hit a lot of road blocks, honey. You’ll probably doubt yourself at some point, fail to meet certain objectives, and struggle more than you expected or care to admit....
by Amanda Pyne | May 20, 2022 | Advice, Branding, Business, Marketing
Is it Brand Expansion or Brand Dilution? Not every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a company. And we all know what that means – more cash...
by andi@honeycreative.io | May 11, 2022 | Branding, Business, Marketing
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a...
by andi@honeycreative.io | Apr 7, 2022 | Advice, Branding, Business, Marketing
Purpose vs. Mission Statements If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey. While they both clarify your organization’s intentions and guide...
by andi@honeycreative.io | Mar 29, 2022 | Branding, Business, Marketing
Why Sometimes You "Just Need a Logo" Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo! But a brand logo isn’t just your own personal piece of eye candy. It serves...
