Brand Development

Want your brand to do more than stand out? Then you've come to the right honey hole!

 

Brand Development Strategies

Just consider us your beekeepers, guiding your hive so that you can share your honey and make a lasting impact! 

We believe in creating well-designed branding with the research and strategy to support it. Having a beautiful logo is worth all the buzz you’ve been hearing about but a strong logo with an even stronger brand strategy backing it up is what will take your brand to the next level.

That’s where Honey Creative comes in! We’ll help you grow and convert your audience of busy bees into a loyal brand colony (see what we did there).

Schedule a call so we can get to know each other and discuss your brand development. You’ll come prepared to share the history of your brand, your frustrations, hopes, business goals, and what might be hindering you from reaching them. We’ll come prepared to listen, learn, and create an action plan that is custom to your business needs.

Brand Development Nashville, TN

our brand development process

We’ll meet, brainstorm, and work together to discover your nectar (a.k.a what makes your brand unique). Then our team will collaborate behind the scenes to produce your unique brand strategy, custom logo design, colors, fonts, collateral designs, website, and much more! Once we have your approval, we deliver you the honey!

KICK-OFF CALL

STRATEGY

BRAND DESIGN

COLLATERAL

WEB DESIGN

LAUNCH

the nitty gritty
Kick-off Call

You can’t know where you’re going till you know where you’ve been. This holds true with your brand too!

During our initial kick-off we’ll overview what collateral options you’ll need, determine your Brand Perception Survey (if you’ve selected the Overhaul), and schedule our Strategy Session.

So what’s a Brand Perception Survey? A Brand Perception Survey is a custom 10-15 question survey targeted specifically for your industry and your exisiting audience. This allows us to better understand potential gaps with how you’re currently seen and determine opporutnties with how you want to be seen. This will help us craft a true starting point. 

Brand Strategy Discovery

Next, we’ll take flight into our specialized Strategy Discovery Workshop, an intentional 3-4 hour strategy intensive where we’ll review the Survey results, learn all about your goals, brand, and unique story. We’ll detail your Brand Heart (mission, vision, values), Target Audience, and Brand Messaging.

After our session, we’ll get to work behind the scenes fine-tuning the brand strategy and crafting a mood board that illustrates the overall tone of your brand, based on our work together. These two key components are essential to establishing a plan and visual identity to propel your business forward.

You’ll receive a video walkthrough of your strategy and mood board, and we’ll wait for your feedback!

Brand Design

Arguably the best part! We’ll put the strategy to work and translate your vision into a visual identity complete with: 

  • Responsive logo (primary, variants, icon) 
  • Supporting graphic elements (icons or frames)
  • Brand backgrounds
  • Typography 
  • Colors 
Collateral Creation

Once your brand identity has been finalized we can focus on the necessary graphic executions that will tie everything together so you can hit the ground running! Business cards, social media templates, packaging, the works!

As always, we will share the honey with you and incorporate any suggested changes.

After you approve, we will prepare the print files for your use!

Website Design

If you are interested in a website design for your brand, we’ll start by having you fill out a questionnaire to determine your needs, copy, and goals.

After a detailed website strategy session, we will have established your website goals, how we can target your users, and can begin buzzing, researching, developing content, writing copy, and finding design inspiration.

You’ll get to see a Style Tile that will serve as a sneak peek of the overall design before we move forward with designing mockups for your review!

*Note: We do not offer website development or management. We’d love to pass off our designs to your preferred developer or can make recommendations for skilled developers.

Ready, set, launch!!

Now we take it live!

We’ll send you out of the nest packed with a killer brand identity, all of the tools and designs you’ll need to make a lasting impact. 

And we’re always here for support! If you need help after our work together is completed, a Honey-Do Day might be perfect for your ongoing task list.

FAQs

How long does it take?

Great question! For our Refresh package, about 6-8 weeks from start to finish. For the Overhaul, 8-10 weeks. We’ll have to chat more about Website Design to be more accurate with time estimations. 

Do I need to have an idea of what I want?

Nope! While it’s always good to have a starting point, that’s what we’re here for. Our design work is 100% based in strategy, not personal opinion so it’s intended to be a discovery process and it’s preferred not to have too specific of a design idea just yet.

When can I start?

While our schedule is contigent on current availability. We’re always open to have a virtual coffee date to discuss when we can you on the books!

Can I just get a logo?

We’ve found ‘just a logo’ just doesn’t cut it. Design is best when it’s informed and strategic so we no longer offer standalone logos. In our experience, creating something out of trend or based on preference doesn’t serve our clients well and doesn’t do our work justice!

Do you offer payment plans?

We sure do! We’re totally get it—this is an investment for any business to make. While we do offer payment plans, we require a 50% deposit to secure your project in our schedule.

Do you develop websites?

No, we love to design them though! We realized our strengths lie in design, not in development. We’re more than happy to collaborate with a developer of your choice or provide recommendations but we don’t run the show and only provide during-project support.

What else do you do?

Well, just about everything design related! From social media graphics, brochures, and packaging to campaign consulting and more, we’re here to help. If after our time together working on your branding, you still need ongoing support or have other items on your list, check out our other service: Honey-Do Days

I run a nonprofit, can I get a discount?

We’re not able to extend discounts to nonprofits. However, we’re busy behind the scenes creating an application-based grant available to nonprofits! Subscribe to our email list to be the first to know when applications open.

sound like a plan?