humphreys street

Humphreys Street is a social enterprise of their parent nonprofit, Harvest Hands CDC located in South Nashville, TN that empowers youth through student employment at their local coffee shop and roastery/soap kitchen. The goal for this project was to create a clean, minimalist brand that spoke to the history of the nonprofit but would allow the students to be the spotlight of the brand story. It is intended to look light and simple to replicate the cleanliness of the handmade soaps and the small batch roasted coffee. The driving force of inspiration for the logo was the old church built in 1929 that housed the roastery, soap kitchen, and after school programing for 10 years. The building itself was gifted to the nonprofit in 2008 and symbolizes the start of it’s humble, successful journey. The brick structure with identifiable but simple architecture was an incredible analogy of how the nonprofit acts as a cornerstone in the community. The icon element used is an illustration of that same building which is currently the location of the coffee shop as of July 2018.  


what we did

Logo Design

Package Design

Web Design

Social Media Planning

Email Marketing


projects & brands