branding + creative direction + packaging
knockout print shop
Knockout Print Shop is a husband and wife due based in Gallatin, TN that provides planner stickers and accessories for InkWell Press Planners. Jess and her husband Matt recently began to transition out of selling primarily through Etsy in favor of direct selling via an e-commerce site. With the standalone platform they felt it was time to invest in branding so they could establish more awareness and build their audience with consistent visuals. One issue they ran into in the past with their pre-exisiting logo is that the branding would clash with the stickers because of the varied color palette. With such a unique and diverse product, the primary goal of the rebrand was to create a modern brand, neutral color palette, and consistent social media templates that would be adaptable and mesh well with the ever changing color palettes of the seasonal stickers released from year to year. It was important to highlight what sets KOPS apart from other similar print shops and throughout the visual system we prioritized the idea that organization allows for creativity. We helped KOPS identify their core values and aided in consultation for the navigation of the e-commerce site.
Social Media Templates
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