branding + ui/ux design + collateral
play vision sports analytics
Play Vision Sports Analytics is an application that specializes in data storage and reporting to predict and help basketball teams use stats to call the most efficient plays and players to run the ball in real time. The goal was to build a brand that was bright and alluring that would lend itself to standing out within the App Store while quickly communicated what the app does. We also needed to design a platform that was easy and intuitive to use for coaches and managers in order to improve team performance so eliminating user error was a huge priority. The interface was inspired by eye-catching, user friendly apps like Waze, AirBnB and Dropbox. The fun icons and color palette guide the user through the process of creating a new game and recording each play in real time. It then generates an easy to skim report that identifies the best plays, players and most efficient lineup.
App UI/UX Design
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