branding + web design + collateral
raise the roof academy
Raise the Roof Academy is an international nonprofit with its local office in Nashville, TN. They provide a free, high-quality education to girls and boys born in the most remote communities of Uganda who, due to poverty and social pressures, would otherwise be cut off from the promise of education. The goal for this brand was to create a fun, dynamic identity representative of an impactful nonprofit that showcased the youthfulness of the kids attending the school. They originally sought out to build a single roof of a one-room school in the community, hence the nonprofit’s namesake, but the academy has since grown to a 1,200 student, multi-building campus with onsite housing for truly orphaned children, a community clinic, and a soccer field. The icon used in the primary logo and as a standalone element represents the power of education because it is the foundation of a successful community. The patterns used in the collateral material are outlines of the continent of Africa and are inspired from the intricate, bright printed dresses worn by women in the community.
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