branding + creative direction + packaging
the bach brand
The Bach Brand is a provider of kickass bachelorette supplies, curated recommendations and local to-dos for a unique Nashville experience. Their mission is to partner with small local businesses to create a community of ‘Bach Friends’ and uplift those that make Music City so special not just for bachelorettes but for anyone that visits or chooses to call the Batman Building City home. The Bach Brand is actually a love child of mine that I started in 2018 as a fun passion project that turned into so much more. The goal for this brand was to flip the script on the traditional bachelorette garb of hot pink script and overly done penis themed supplies by classing up the products and the look and feel while still being super fun. The painterly line iconography throughout takes inspiration from the traditional set of Apple Emojis so commonly used in group messages, where the bachelorette always begins. The bright color palette is a tribute to the crazy night outs while still being conservative and feminine.
Social Media Planning
projects & brands