branding + collateral + packaging
Whisker Biscuits is a passion project that aims at creating a pet food product line that resembles the furry friends it feeds. Most dog and cat food is very traditional, plain and boring while our pets have so tons of personality. Their mission is to provide high quality, NonGMO ingredients to sustain life and longevity with a personable flair that emulates our furry family members. The goal for this project was to create a tone that was lively and vibrate, just like our four legged friends that still showcased the core values of the brand: trust and honesty. Pet parents are some of the most loyal of consumers (for good reason, Bruce the Boxer deserves the best!) and for this reason we wanted to captivate the attention with bright, fun colors and a relatable icon set that reminded them of their own lovable lug.
projects & brands