
Custom Fonts: The Ultimate Business Flex
“Custom” is such a magical word. Why? Because it’s synonymous with special, unique, and different – and who doesn’t want to be all those things?! As humans, we naturally crave ...

Defining and Discovering Your Target Audience
If you want your non-profit or small business to be successful, you probably want to cultivate as many new customers as you can, right? Seems obvious so it’s no wonder ...

The Importance of Brand Perception
We love a good survey here at Honey, so we dug into the latest conducted by Stackla and they bring forth the facts that 86% of consumers say authenticity is important when ...

How to Ensure Brand Compliance
Your first day of school, preparing for a job interview, going on a first date, meeting a potential spouses’ parents – these are just some of the many scenarios in ...

Best Practices on Writing Your Business Brand Guidelines
Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you ...

Should You Involve the Board in Your Rebrand?
A rebranding process isn’t quick nor is it simple. In fact, it’s actually quite complicated. Rebranding requires deep thinking, investigation, time, energy and collaboration in order to create something that’s an honest ...

5 Engaging Non-Profit Marketing Collaterals for Maximum Impact
Mission awareness, donation increases, volunteer recruitment – these are some of the many important things non-profit leaders are constantly working towards achieving for their organization. Marketing efforts can play a big ...

How to Train Staff to Use Your Brand Guidelines
Increased customer loyalty, improved image, and relatable identity are just some of the many things that successful branding can yield for your business, but it takes more than great branding to grow ...

5 Reasons Why You Should Rebrand
As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a ...

Your Guide to Crafting a Storybrand One-Liner
You know when you’re in an interview or meeting with a new client and get the dreaded question, “Tell me about yourself”? Cue the sweaty palms, burning cheeks, and nervous ...

The Psychology of Color in Marketing and Branding
If you’re anything like us, when you were in kindergarten you always had to have the biggest box of crayons or the largest selection of colored pencils. Was anyone else ...

3 Nonprofit Brochure Copywriting Hacks That Encourage Donations
When you’re writing content for your nonprofit brochure, there’s no doubt that your work is worthy: Your words support services that raise money for cancer research, feed children, end factory ...

4 Elements of Effective Brand Messaging
Unpopular opinion: There’s no one way of building a successful brand. Depending on your company’s core values and services, you may need to put a spotlight on certain branding strategies to ...

How to Increase Donations for Nonprofits Through Good Web Design
As time goes on, websites continue to heighten the standard for good design. As a result, peoples’ expectations of your own website are raised just as high. This makes it ...

How to Measure Brand Perception
Every brand wants to lead the way in delivering quality products and fantastic customer service right?. Of course! However, these days, it is no longer enough to simply have a ...

How to Create a Strong Brand Identity for Your Small Business
We get it – as a business owner, you have a lot on your plate, especially in the stages when your business is still in its infancy. For this reason, ...

The Impact of Branding on Your Market Share
When you run an organization, there’s no denying that several factors are considered to help your hive fulfill its mission. You’ve got to wear various hats to ensure that you’re ...

Why Brand Audits are Crucial to Brand Identity
If you want your online campaigns to pack a powerful punch, you need to spotlight specific marketing elements to boost your strategy and reach your goals. One of the most ...

What Happens During a Brand Audit
We hate to be a buzzkill but, the reality of today’s business world is that competition is cutthroat, but there is a way to ensure that your hive can survive ...

Story Types Your Organization Needs to Communicate to Succeed
Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed ...