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4 Elements of Effective Brand Messaging
Marketing, Business, Branding Andi Dunn 8/13/21 Marketing, Business, Branding Andi Dunn 8/13/21

4 Elements of Effective Brand Messaging

Unpopular opinion: There’s no one way of building a successful brand. Depending on your company’s core values and services, you may need to put a spotlight on certain branding strategies to ...

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How to Increase Donations for Nonprofits Through Good Web Design
Marketing, Business, Branding Andi Dunn 8/12/21 Marketing, Business, Branding Andi Dunn 8/12/21

How to Increase Donations for Nonprofits Through Good Web Design

As time goes on, websites continue to heighten the standard for good design. As a result, peoples’ expectations of your own website are raised just as high. This makes it ...

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How to Measure Brand Perception
Marketing, Business, Branding Andi Dunn 8/4/21 Marketing, Business, Branding Andi Dunn 8/4/21

How to Measure Brand Perception

Every brand wants to lead the way in delivering quality products and fantastic customer service right?. Of course! However, these days, it is no longer enough to simply have a ...

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How to Create a Strong Brand Identity for Your Small Business
Marketing, Business, Branding Andi Dunn 7/29/21 Marketing, Business, Branding Andi Dunn 7/29/21

How to Create a Strong Brand Identity for Your Small Business

We get it – as a business owner, you have a lot on your plate, especially in the stages when your business is still in its infancy. For this reason, ...

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The Impact of Branding on Your Market Share
Marketing, Business, Branding Andi Dunn 7/15/21 Marketing, Business, Branding Andi Dunn 7/15/21

The Impact of Branding on Your Market Share

When you run an organization, there’s no denying that several factors are considered to help your hive fulfill its mission. You’ve got to wear various hats to ensure that you’re ...

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Why Brand Audits are Crucial to Brand Identity
Business, Branding Andi Dunn 7/15/21 Business, Branding Andi Dunn 7/15/21

Why Brand Audits are Crucial to Brand Identity

If you want your online campaigns to pack a powerful punch, you need to spotlight specific marketing elements to boost your strategy and reach your goals. One of the most ...

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What Happens During a Brand Audit
Marketing, Business, Branding Andi Dunn 7/6/21 Marketing, Business, Branding Andi Dunn 7/6/21

What Happens During a Brand Audit

We hate to be a buzzkill but, the reality of today’s business world is that competition is cutthroat, but there is a way to ensure that your hive can  survive ...

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How to Make a Donation Page That’s Enticing
Business Andi Dunn 6/30/21 Business Andi Dunn 6/30/21

How to Make a Donation Page That’s Enticing

Thanks to the World Wide Web, expanding your organization’s mission to a worldwide audience is now possible. Besides endless dog videos and shopping cart abandonment on Amazon, the seamless nature ...

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Story Types Your Organization Needs to Communicate to Succeed
Marketing, Business, Branding Andi Dunn 6/17/21 Marketing, Business, Branding Andi Dunn 6/17/21

Story Types Your Organization Needs to Communicate to Succeed

Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed ...

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How to Get People to Feel Something With Your Branding
Business Andi Dunn 6/17/21 Business Andi Dunn 6/17/21

How to Get People to Feel Something With Your Branding

Have you been tugging at your audience’s heartstrings with your branding? If not, you’re gonna want to start. Whether your goal is to make your audience feel happy, sad, curious or ...

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3 Tips to Build a Strong Branding Foundation For Your Nonprofit
Business Andi Dunn 6/1/21 Business Andi Dunn 6/1/21

3 Tips to Build a Strong Branding Foundation For Your Nonprofit

No nonprofit can reach its goals without successful branding. Your organization may not have the objective of gaining customers or becoming an industry leader, but your brand still matters—and it ...

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How to Find the Right Charity to Give to
Business Andi Dunn 5/6/21 Business Andi Dunn 5/6/21

How to Find the Right Charity to Give to

Backing a charity is one of the most effective ways to make a social impact, but when you have a set budget, time constraints, and a myriad of business and ...

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Must-Have Business Mindset Honey Hacks
Business, Branding Andi Dunn 4/19/21 Business, Branding Andi Dunn 4/19/21

Must-Have Business Mindset Honey Hacks

Mindset matters, and though we’re probably not the first to inform you that a positive mindset is essential to growing your hive successfully, we might be one of the few ...

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What Your Nonprofit is Missing
Business Andi Dunn 4/1/21 Business Andi Dunn 4/1/21

What Your Nonprofit is Missing

Mindset. Yep. A proper mindset is exactly what your nonprofit needs. I’m sure that wasn’t what you wanted to hear or were scouring the edges of the internet for because ...

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Is Your Brand Color Blind Friendly?
Marketing, Business, Branding Andi Dunn 3/13/21 Marketing, Business, Branding Andi Dunn 3/13/21

Is Your Brand Color Blind Friendly?

Honey, let’s talk color palettes. Color is a major component of any brand’s visual identity and any strategic color palette is grounded in emotion and color theory, right? But before ...

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Is your Brand Accessible?
Marketing, Business, Branding Andi Dunn 3/5/21 Marketing, Business, Branding Andi Dunn 3/5/21

Is your Brand Accessible?

It’s apparent that every business and organization seeks to be accessible. Of course, you want your product, your service, your vision to be seen by everyone! But when we sit ...

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3 Things to Consider to Smash Your 2021 Goals
Business Andi Dunn 1/1/21 Business Andi Dunn 1/1/21

3 Things to Consider to Smash Your 2021 Goals

Smell that? It’s the fresh scent of anticipation—a mix of emotional outbursts, all the burnt sourdough bread we tried to make, and hope for what the new year will bring. ...

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Newer Posts
We all want less bad websites right? ⁠
⁠
A few simple fixes can go a long way! ⁠
⁠
1. Update your headers to include keywords relevant to your location, industry, and/or service.⁠
⁠
2. Update your mother f*cking favicon for the love of God. ⁠
⁠
3. Au
We often get asked, so what’s in a brand identity package? ⁠
⁠
The short answer is...a lot. ⁠
⁠
And it usually varies from client to client but for Ms. JD we included the standard:⁠
- Logo suite⁠
- Colors (plus accessible pairings that meet con
When Darë reaching out for a rebrand and website, they requested 2 things: use as many puns as possible and keep the main logotype. 

We said say no more! 

Through our perception surveys, we discovered their customers love their fun personality
Realized we never even posted this work from the spring 🫠

Welp, still obsessed with this “brand expansion”, pattern, and website for The BE Hive. 

The sacred cow was the hive icon in the logo that couldn’t be changed. So how can
I think this is something that doesn't get talked about enough in business. There's an assumption that all kids just go to daycare or that everyone has the ability (and desire) to do so as soon as maternity leave—that is if you've saved for tha

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