5 Effective Ways for Nonprofits to Get More Donors Online
Honey, we get it, fundraising is worthwhile work and a deeply satisfying endeavor, but it’s not the easiest job in the world. In some ways, trying to find donors for ...
Everything You Need to Know About Content Pillars
Creating quality content ain’t easy! Any seasoned marketer who’s been in the game long enough will tell you that developing a well-thought-out content marketing strategy is hard work. Successful content ...
How to Successfully Set and Meet Your Fundraising Goals
We hear you loud and clear – fundraising ain’t easy! When you depend on others’ generosity to support your cause, meeting your goals and creating a sustainable solution can be ...
6 Lessons I’ve Learned in Business
There’s a lot I wish I could tell Honey six years ago. Like a lot. I’d write her a letter to tell her it’ll be ok, you can cry if ...
4 Tips on Great Web Design That Attracts Customers and Boosts Sales
If you don’t have a digital presence, does your business even exist? Nowadays, having an online presence is a must-have for any business. It acts as your calling card on ...
5 Ways to Spice Up Your Holiday Branding Strategy
Cue the Mariah Carey Spotify station! Christmas and the holiday season is coming! Each time the end of the year approaches, business owners face that age-old challenge of how to ...
3 Reasons to Make Use of Branded Social Media Graphics
Branding your social media graphics matters big time for your business. There’s a common saying that “a picture is worth 1,000 words”. A picture is also worth a lot more likes ...
Custom Fonts: The Ultimate Business Flex
“Custom” is such a magical word. Why? Because it’s synonymous with special, unique, and different – and who doesn’t want to be all those things?! As humans, we naturally crave ...
Defining and Discovering Your Target Audience
If you want your non-profit or small business to be successful, you probably want to cultivate as many new customers as you can, right? Seems obvious so it’s no wonder ...
The Importance of Brand Perception
We love a good survey here at Honey, so we dug into the latest conducted by Stackla and they bring forth the facts that 86% of consumers say authenticity is important when ...
How to Ensure Brand Compliance
Your first day of school, preparing for a job interview, going on a first date, meeting a potential spouses’ parents – these are just some of the many scenarios in ...
Best Practices on Writing Your Business Brand Guidelines
Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you ...
Should You Involve the Board in Your Rebrand?
A rebranding process isn’t quick nor is it simple. In fact, it’s actually quite complicated. Rebranding requires deep thinking, investigation, time, energy and collaboration in order to create something that’s an honest ...
5 Engaging Non-Profit Marketing Collaterals for Maximum Impact
Mission awareness, donation increases, volunteer recruitment – these are some of the many important things non-profit leaders are constantly working towards achieving for their organization. Marketing efforts can play a big ...
How to Train Staff to Use Your Brand Guidelines
Increased customer loyalty, improved image, and relatable identity are just some of the many things that successful branding can yield for your business, but it takes more than great branding to grow ...
5 Reasons Why You Should Rebrand
As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a ...
4 Important Questions to Ask a Graphic Designer Before Hiring Them
Growing your hive is a big deal! So when you’re building a team for your business or creating campaigns and strategies, it’s important that your worker bees share the same ...
Your Guide to Crafting a Storybrand One-Liner
You know when you’re in an interview or meeting with a new client and get the dreaded question, “Tell me about yourself”? Cue the sweaty palms, burning cheeks, and nervous ...
The Psychology of Color in Marketing and Branding
If you’re anything like us, when you were in kindergarten you always had to have the biggest box of crayons or the largest selection of colored pencils. Was anyone else ...
3 Nonprofit Brochure Copywriting Hacks That Encourage Donations
When you’re writing content for your nonprofit brochure, there’s no doubt that your work is worthy: Your words support services that raise money for cancer research, feed children, end factory ...