What is Brand Power, and Why is It Important to Your Business?
Creating a buzz around your brand name is every business owner’s dream. How hard can it be? We’ll level with you– it takes a lot of work and a lot ...
Branding vs Marketing: What's the Difference?
As a small business owner or nonprofit leader, you want to get the word out about your business. You want to create a buzz about what it does. But should ...
Types of Marketing Collateral You Need for Your Small Business
At the end of every customer journey, there’s a sweet pot of honey waiting. It’s what the customer wants to buy and it’s what you want them to find! But ...
Dubsado vs. ClickUp vs. HoneyBook
Great CRM software is all about understanding your customer and their needs. You need to hear what they’re saying to learn what they want so you can respond effectively (and ...
Top 6 Essentials for Successfully Branding a Website
Whether you’re a freelance journalist, running a marketing agency, or have any other kind of small business, having a professional-looking website that stays on-brand is non-negotiable – that is, if ...
6 Fun Branding Trends for 2023
Regardless of the industry, it’s important for your brand to stand out. It’s the only way you’ll get ahead of the competition and see the success you’ve been working so ...
Sweet Holiday Gifts for Entrepreneurs
We are in the season of extra-long honey-do lists and shopping makes for one of those pesky unchecked boxes. For us small business owners it falls below the pressing marketing ...
6 Best Coffee Shops in Nashville
One thing’s for sure: at Honey Creative, nothing gets our creative juices flowing like a dynamic, inspiration-rich co-working space (and a first-rate caffeine buzz) at one of Nashville’s many fantastic ...
5 Best Bars in Nashville
We spend our days conceptualizing unique designs for our clients, and every so often, we like to enjoy some local libations to celebrate! And while there’s no shortage of fantastic ...
Feeling bored with your brand lately?
Happens to the best of us, honey. But there are actually some fun and simple ways to take your brand from whomp whomp (insert sad face) to wowza. One of ...
How to Use Profit First
As much as I wish I could just design all day and never have to worry about the financial elements of business ownership, I know that if I want Honey ...
Waggle – Small Business Resources
Did you know bees ‘waggle’ to communicate to their fellow workers they’ve found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s ...
What Must an Entrepreneur Assume When Starting a Business?
As an entrepreneur, you’re going to hit a lot of road blocks, honey. You’ll probably doubt yourself at some point, fail to meet certain objectives, and struggle more than you ...
Is it Brand Expansion or Brand Dilution?
Every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a ...
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn
Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a meaningful way by ...
Purpose vs. Mission Statements
If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey. While they both ...
Why Sometimes You “Just Need a Logo”
Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo! But ...
How To Write Good Alt Text
Did you know that there are 36 million blind users online? This is one of the many reasons why Alternative text (alt text) is a critical component of your website optimization ...
6 Crucial Lessons Learned from Making 6 Figures
Hey Honey, If you’re just starting as a small business owner, I’ve been there, and I commend you for putting yourself out there. It’s exciting and challenging all at once. ...
Put Marketing Dollars to Good Use with a Small Business Brand Audit
Between running a business, nurturing customer relationships, and managing employees, we know you have a lot of balls in the air! When you’re as busy as a bee, the first ...