Types of Marketing Collateral You Need for Your Small Business
At the end of every customer journey, there’s a sweet pot of honey waiting. It’s what the customer wants to buy and it’s what you want them to find! But ...
Dubsado vs. ClickUp vs. HoneyBook
Great CRM software is all about understanding your customer and their needs. You need to hear what they’re saying to learn what they want so you can respond effectively (and ...
Top 6 Essentials for Successfully Branding a Website
Whether you’re a freelance journalist, running a marketing agency, or have any other kind of small business, having a professional-looking website that stays on-brand is non-negotiable – that is, if ...
How to Build a Buzz-Worthy Brand
Honey Hottake: Building a brand is all about the details! Whether you’re trying to start up a mom-and-pop coffee shop or an e-commerce store selling streetwear, branding your business to ...
Feeling bored with your brand lately?
Happens to the best of us, honey. But there are actually some fun and simple ways to take your brand from whomp whomp (insert sad face) to wowza. One of ...
How to Use Profit First
As much as I wish I could just design all day and never have to worry about the financial elements of business ownership, I know that if I want Honey ...
Waggle – Small Business Resources
Did you know bees ‘waggle’ to communicate to their fellow workers they’ve found a good source of nectar? Sweet, right? Wondering why it matters? Well, besides the fact that it’s ...
What Must an Entrepreneur Assume When Starting a Business?
As an entrepreneur, you’re going to hit a lot of road blocks, honey. You’ll probably doubt yourself at some point, fail to meet certain objectives, and struggle more than you ...
Is it Brand Expansion or Brand Dilution?
Every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a ...
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn
Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a meaningful way by ...
Purpose vs. Mission Statements
If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey. While they both ...
Why Sometimes You “Just Need a Logo”
Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo! But ...
How To Write Good Alt Text
Did you know that there are 36 million blind users online? This is one of the many reasons why Alternative text (alt text) is a critical component of your website optimization ...
5 Effective Ways for Nonprofits to Get More Donors Online
Honey, we get it, fundraising is worthwhile work and a deeply satisfying endeavor, but it’s not the easiest job in the world. In some ways, trying to find donors for ...
Everything You Need to Know About Content Pillars
Creating quality content ain’t easy! Any seasoned marketer who’s been in the game long enough will tell you that developing a well-thought-out content marketing strategy is hard work. Successful content ...
How to Successfully Set and Meet Your Fundraising Goals
We hear you loud and clear – fundraising ain’t easy! When you depend on others’ generosity to support your cause, meeting your goals and creating a sustainable solution can be ...
4 Tips on Great Web Design That Attracts Customers and Boosts Sales
If you don’t have a digital presence, does your business even exist? Nowadays, having an online presence is a must-have for any business. It acts as your calling card on ...
5 Ways to Spice Up Your Holiday Branding Strategy
Cue the Mariah Carey Spotify station! Christmas and the holiday season is coming! Each time the end of the year approaches, business owners face that age-old challenge of how to ...
3 Reasons to Make Use of Branded Social Media Graphics
Branding your social media graphics matters big time for your business. There’s a common saying that “a picture is worth 1,000 words”. A picture is also worth a lot more likes ...
Custom Fonts: The Ultimate Business Flex
“Custom” is such a magical word. Why? Because it’s synonymous with special, unique, and different – and who doesn’t want to be all those things?! As humans, we naturally crave ...