Should You Involve the Board in Your Rebrand?
A rebranding process isn’t quick nor is it simple. In fact, it’s actually quite complicated. Rebranding requires deep thinking, investigation, time, energy and collaboration in order to create something that’s an honest ...
5 Engaging Non-Profit Marketing Collaterals for Maximum Impact
Mission awareness, donation increases, volunteer recruitment – these are some of the many important things non-profit leaders are constantly working towards achieving for their organization. Marketing efforts can play a big ...
How to Train Staff to Use Your Brand Guidelines
Increased customer loyalty, improved image, and relatable identity are just some of the many things that successful branding can yield for your business, but it takes more than great branding to grow ...
5 Reasons Why You Should Rebrand
As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a ...
4 Important Questions to Ask a Graphic Designer Before Hiring Them
Growing your hive is a big deal! So when you’re building a team for your business or creating campaigns and strategies, it’s important that your worker bees share the same ...
Your Guide to Crafting a Storybrand One-Liner
You know when you’re in an interview or meeting with a new client and get the dreaded question, “Tell me about yourself”? Cue the sweaty palms, burning cheeks, and nervous ...
The Psychology of Color in Marketing and Branding
If you’re anything like us, when you were in kindergarten you always had to have the biggest box of crayons or the largest selection of colored pencils. Was anyone else ...
3 Nonprofit Brochure Copywriting Hacks That Encourage Donations
When you’re writing content for your nonprofit brochure, there’s no doubt that your work is worthy: Your words support services that raise money for cancer research, feed children, end factory ...
4 Elements of Effective Brand Messaging
Unpopular opinion: There’s no one way of building a successful brand. Depending on your company’s core values and services, you may need to put a spotlight on certain branding strategies to ...
How to Increase Donations for Nonprofits Through Good Web Design
As time goes on, websites continue to heighten the standard for good design. As a result, peoples’ expectations of your own website are raised just as high. This makes it ...
How to Measure Brand Perception
Every brand wants to lead the way in delivering quality products and fantastic customer service right?. Of course! However, these days, it is no longer enough to simply have a ...
How to Create a Strong Brand Identity for Your Small Business
We get it – as a business owner, you have a lot on your plate, especially in the stages when your business is still in its infancy. For this reason, ...
The Impact of Branding on Your Market Share
When you run an organization, there’s no denying that several factors are considered to help your hive fulfill its mission. You’ve got to wear various hats to ensure that you’re ...
Why Brand Audits are Crucial to Brand Identity
If you want your online campaigns to pack a powerful punch, you need to spotlight specific marketing elements to boost your strategy and reach your goals. One of the most ...
What Happens During a Brand Audit
We hate to be a buzzkill but, the reality of today’s business world is that competition is cutthroat, but there is a way to ensure that your hive can survive ...
How to Make a Donation Page That’s Enticing
Thanks to the World Wide Web, expanding your organization’s mission to a worldwide audience is now possible. Besides endless dog videos and shopping cart abandonment on Amazon, the seamless nature ...
Story Types Your Organization Needs to Communicate to Succeed
Marketing is something that’s found everywhere we look, whether we realize it or not! While there are some marketing strategies that are so painfully obvious to sell a specific product, more well-constructed ...
How to Get People to Feel Something With Your Branding
Have you been tugging at your audience’s heartstrings with your branding? If not, you’re gonna want to start. Whether your goal is to make your audience feel happy, sad, curious or ...
3 Tips to Build a Strong Branding Foundation For Your Nonprofit
No nonprofit can reach its goals without successful branding. Your organization may not have the objective of gaining customers or becoming an industry leader, but your brand still matters—and it ...
How to Find the Right Charity to Give to
Backing a charity is one of the most effective ways to make a social impact, but when you have a set budget, time constraints, and a myriad of business and ...