What Must an Entrepreneur Assume When Starting a Business?
As an entrepreneur, you’re going to hit a lot of road blocks, honey. You’ll probably doubt yourself at some point, fail to meet certain objectives, and struggle more than you ...
Is it Brand Expansion or Brand Dilution?
Every brand manages to pull off campaigns that make mainstream headlines. However, when they do (and when they do it well) it can really enhance the scale of a ...
What Does a Creative Director Do & How to Become One: Sit Down with Andi Dunn
Creative directors are the creative leads at companies who design, develop, and deliver a strategic vision for clients. In a nutshell, they leverage their creativity in a meaningful way by ...
Purpose vs. Mission Statements
If you’re a newbie to the brand strategy world, you might be wondering why you need a mission statement AND a purpose statement. You’re not alone, honey. While they both ...
Why Sometimes You “Just Need a Logo”
Do you really need a logo? Like, really need one? Take a minute to mull it over. What do you think? The answer is yes, you need a logo! But ...
How To Write Good Alt Text
Did you know that there are 36 million blind users online? This is one of the many reasons why Alternative text (alt text) is a critical component of your website optimization ...
6 Crucial Lessons Learned from Making 6 Figures
Hey Honey, If you’re just starting as a small business owner, I’ve been there, and I commend you for putting yourself out there. It’s exciting and challenging all at once. ...
Put Marketing Dollars to Good Use with a Small Business Brand Audit
Between running a business, nurturing customer relationships, and managing employees, we know you have a lot of balls in the air! When you’re as busy as a bee, the first ...
5 Effective Ways for Nonprofits to Get More Donors Online
Honey, we get it, fundraising is worthwhile work and a deeply satisfying endeavor, but it’s not the easiest job in the world. In some ways, trying to find donors for ...
Everything You Need to Know About Content Pillars
Creating quality content ain’t easy! Any seasoned marketer who’s been in the game long enough will tell you that developing a well-thought-out content marketing strategy is hard work. Successful content ...
How to Successfully Set and Meet Your Fundraising Goals
We hear you loud and clear – fundraising ain’t easy! When you depend on others’ generosity to support your cause, meeting your goals and creating a sustainable solution can be ...
6 Lessons I’ve Learned in Business
There’s a lot I wish I could tell Honey six years ago. Like a lot. I’d write her a letter to tell her it’ll be ok, you can cry if ...
4 Tips on Great Web Design That Attracts Customers and Boosts Sales
If you don’t have a digital presence, does your business even exist? Nowadays, having an online presence is a must-have for any business. It acts as your calling card on ...
5 Ways to Spice Up Your Holiday Branding Strategy
Cue the Mariah Carey Spotify station! Christmas and the holiday season is coming! Each time the end of the year approaches, business owners face that age-old challenge of how to ...
3 Reasons to Make Use of Branded Social Media Graphics
Branding your social media graphics matters big time for your business. There’s a common saying that “a picture is worth 1,000 words”. A picture is also worth a lot more likes ...
Custom Fonts: The Ultimate Business Flex
“Custom” is such a magical word. Why? Because it’s synonymous with special, unique, and different – and who doesn’t want to be all those things?! As humans, we naturally crave ...
Defining and Discovering Your Target Audience
If you want your non-profit or small business to be successful, you probably want to cultivate as many new customers as you can, right? Seems obvious so it’s no wonder ...
The Importance of Brand Perception
We love a good survey here at Honey, so we dug into the latest conducted by Stackla and they bring forth the facts that 86% of consumers say authenticity is important when ...
How to Ensure Brand Compliance
Your first day of school, preparing for a job interview, going on a first date, meeting a potential spouses’ parents – these are just some of the many scenarios in ...
Best Practices on Writing Your Business Brand Guidelines
Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you ...