Rebranding

Darë

Who They Are

Darë is an artisan, plant-based cheese brand that refuses to settle for bland or boring. They believe in bold flavors, cheeky personality, and zero compromise. Every wheel, wedge, and spread is 100% handmade, from the creamy cashew base to the packaging that wraps it all up with love. They take their craft seriously… but themselves? Not so much. With a passion for flavor, fun, and doing things the right way, Darë isn’t just making vegan cheese, they're proving that plant-based can be every bit as gouda... if not better.

The Challenge

Update their branding to match their tongue and cheek attitude without changing the primary wordmark. We were tasked with livening up their messaging, branding, and website presence without throwing off the packaging that was already on the shelves in store.

Our Goals Together

• Playful, Premium Positioning: Balance artisan quality with their fun, pun-forward personality. A brand that’s confident without being stuffy.

• Cashew Icon as a Brand Asset: Honor the iconic cashew plant icon and logotype while refining the visual system for better consistency across all touchpoints.

• DTC Growth Over Mass Appeal: Elevate the online experience to foster loyalty and community with intentional, flavor-loving customers.

• Brand as Experience, Not Just Aesthetic: This isn’t just a re-skin. It's a site that feels like Darë—cheese-inspired design moments, pun-packed CTAs, and playful iconography that works hard across web, ads, and social. Plus, a cheese quiz to help convert cheese creepers to cheese lovers.