Rebranding

lifebloom

Who They Are

Lifebloom is a scent-forward candle (and now fragrance!) studio that believes fragrance isn’t just a product—it’s a portal to memory, emotion, and story. Through small-batch candles and hands-on workshops, they invite customers to reconnect with personal scent associations in a deeply intentional, sensory-driven way.

Our Goals Together

• To bridge the gap between their immersive in-person candle-making classes and their growing online presence.

• Create messaging versatility to be more inclusive of broader scent products, not just candles alone as they expanded to launch perfume.

• To build a brand identity rooted in storytelling, individuality, and the emotional experience of scent.

• To craft visuals that feel nostalgic, natural, and tactile—like memory made visible.

• To introduce a thoughtful brand strategy that empowers customers to explore, trust their senses, and create scent stories of their own.