This June 2025 marks 10 years of Honey Creative—a milestone that feels both wild and deeply meaningful. And after a decade of designing for others, it felt like the right moment to turn that creative lens inward.

We decided to rebrand.

Well, really we decided to rebrand like 2 years ago but a baby, an out-of-state move, and 2 pet losses later it finally actually happened. Watch our IG video if you want to cry a little.

Not because something was broken. Not because we had a big pivot to announce. But because—like so many of our own clients—it was just time.

Here’s our main reasons to rebrand:

1. It Was Just Time (And That’s a Valid Reason)

We hear this from clients all the time: “There’s nothing wrong with our brand… but it doesn’t feel totally right anymore either.”

That’s exactly where we found ourselves. Over the years, we’ve grown, evolved, and deepened our approach—but our outward-facing brand hadn’t kept pace. It was long overdue for a refresh, and honestly, we wanted to fall back in love with our brand again.

Sometimes, the work speaks for itself—but we believe your branding should speak with you, for you, and reflect the confidence (and maybe battle scars) you’ve earned.

2. A Clearer Focus (For Us, and Our Clients)

Over time, we’ve noticed the projects that energize us most—and make the biggest impact—are strategic rebrands for established businesses and nonprofits. These aren’t brand-new startups guessing their way through; they’re organizations with at least a couple years under their belt, clarity about who they serve, and real momentum behind what they’re building.

They’ve done the messy middle. They’ve found their lane—just like us! And now they’re ready to invest in a brand that truly reflects their values, their voice, and their growth.

That’s where we come in best—and we wanted our brand to reflect that sharpened focus.

3. A Better Reflection of Our Work (and Our Style)

This rebrand isn’t just strategic—it’s deeply personal. We wanted the visuals, tone, and personality of Honey Creative to finally match the caliber of the work we’ve been putting out for years.

A little more refined, a lot more “us.” Still down-to-earth, still colorful, still full of heart—but with a visual identity that feels aligned with the next season of Honey.