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Our branding design blog and collection of tips, tricks, advice, and resources to help your hardworking hive thrive!

Branding Design Blog
3 Reasons to Make Use of Branded Social Media Graphics
3 Reasons to Make Use of Branded Social Media Graphics

Branding your social media graphics matters big time for your business. There’s a common saying that “a picture is worth 1,000 words”. A picture is also worth a lot more likes and shares on social media with the right strategy!  Social media content is heavily centered around visually appealing graphics. Therefore, there are many advantages in which branding your graphics can benefit your business. Consider using custom branded social media graphics if: 1. You Want a Consistent Social Media...

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Custom Fonts: The Ultimate Business Flex
Custom Fonts: The Ultimate Business Flex

“Custom” is such a magical word. Why? Because it’s synonymous with special, unique, and different – and who doesn’t want to be all those things?!    As humans, we naturally crave individuality and exclusivity. Having the freedom to “customize” our life allows for self-expression – from the clothes we choose to wear to the furnishings we fill our home with. Surrounding ourselves with belongings which are unique and representational is a great way for us to communicate who we are and what...

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Defining and Discovering Your Target Audience
Defining and Discovering Your Target Audience

If you want your non-profit or small business to be successful, you probably want to cultivate as many new customers as you can, right? Seems obvious so it’s no wonder so many organizations believe it to be true! They try to get the buzz out about their brand with as many different people as possible thinking that the wider the reach, the more potential customers they’ll get.  But what if we told you that if you don’t hone in on a specific target market, you might as well shout your message...

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The Importance of Brand Perception
The Importance of Brand Perception

We love a good survey here at Honey, so we dug into the latest conducted by Stackla and they bring forth the facts that 86% of consumers say authenticity is important when deciding what brands to support and 60% say content from friends and family influence their purchase decisions. Interesting stuff, right? While this is just one example of many similar surveys conducted to analyze what influences consumers, it’s safe to say that the most important factor to a brand’s success is not the views...

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How to Ensure Brand Compliance
How to Ensure Brand Compliance

Your first day of school, preparing for a job interview, going on a first date, meeting a potential spouses’ parents – these are just some of the many scenarios in life where you want to make sure you present the best version of you. Why? Because you want to be perceived by others the way you hopefully perceive yourself – which is nothing short of amazing! Protecting your brand – not only how it looks but also how it’s perceived – should be held to the same standard. Your brand is everything...

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Best Practices on Writing Your Business Brand Guidelines
Best Practices on Writing Your Business Brand Guidelines

  Hey honey, did you know that branding is a crucial part of marketing your nonprofit organization? With a unique and strong brand identity that speaks to your organization’s values, you could gather more supporters and donors for your cause than any fundraiser event could generate! However, for your team, volunteers, and designers to represent your organization properly to the public, you must provide them with comprehensive brand guidelines.   A brand guide details your organization’s visual...

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Should You Involve the Board in Your Rebrand?
Should You Involve the Board in Your Rebrand?

  A rebranding process isn’t quick nor is it simple. In fact, it’s actually quite complicated. Rebranding requires deep thinking, investigation, time, energy and collaboration in order to create something that’s an honest reflection of your nonprofit or small business.    It’s exhausting work! But it’s also exciting and thrilling – even more so when you prepare to introduce your rebrand to your community. As you prepare to put your thoughts to paper and review these new ideas at your...

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5 Engaging Non-Profit Marketing Collaterals for Maximum Impact
5 Engaging Non-Profit Marketing Collaterals for Maximum Impact

Mission awareness, donation increases, volunteer recruitment – these are some of the many important things non-profit leaders are constantly working towards achieving for their organization. Marketing efforts can play a big role in helping to achieve these goals, but marketing can cost a pretty penny. In fact, when nonprofits need to make budget cuts to account for the various aspects of their strategies, those cuts regularly come out of the marketing budget, and it stings. Now we’d never want...

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5 Reasons Why You Should Rebrand
5 Reasons Why You Should Rebrand

As the adage goes, “If it ain’t broke, don’t fix it.”. While this is true in many cases, when it comes to the success of your hive’s branding, sometimes a little sprucing up can go a long way!    Rebranding your business could involve something as simple as a shift in messaging to better communicate a more relevant brand promise, or a more glaringly obvious change like a new brand name or logo. No matter how you slice it, rebranding is extremely important and is part of the natural cycle of...

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How to Train Staff to Use Your Brand Guidelines
How to Train Staff to Use Your Brand Guidelines

  Increased customer loyalty, improved image, and relatable identity are just some of the many things that successful branding can yield for your business, but it takes more than great branding to grow your company. It takes a village and your village has to be able to strategically and confidently represent your brand. So, raise your hand if your hive is guilty of any of these branding faux pas...   Your PowerPoint presentations use random colors and fonts.  Your logos are often...

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